Omniture to Acquire Visual Sciences

Wow!!! What a acquistion?! Great analytics companies on same board...

http://www.visualsciences.com/press/20071025/1/

Invisible errors that can't be detected by web analytics!

SciVisum tested customer experience journey on various UK e-biz websites and found that 300bn lost sales every year!

The most common problems include: session swap – where two users see each others' online sessions; page not delivered errors; jump back – the user is in error forced back several pages; page content incomplete; and shopping basket errors.

Here is the link for complete article

Web Analytics Association Webinar

In continuation with Web Analytics Webinar series, Web Analytics Association (WAA) is conducting one more Webinar this month.

This is about "Defining Metrics, Measures, and KPIs", by Avinash, Jason, and Angela.

Click here to Register for this seminar!

Thanks Eric!

Thank you for inviting me to private breakfast meeting and providing me an opporunity to understand/share views with Judah, June (semphonic), and Aquent team!

eMetrics Summit - Final notes

Finally, great sessions come to an end...Headed to San Mateo with loads of knowledge and memories!

Thoughtful sessions:
1. Think Different by Jim Sterne
2. Web Analytics 1.0 / 2.0 / 3.0 -- As Eric mentioned, Web Analytics is not easy! It's hard, but not an impossible task if you have RAMP :)
3. Web Analytics Ecosystem -- Good points by Aurellie Pols, OX2 . More or less, we are in same position in India now. (Hopefully I will present India case in next summit, if Jim allows me!!)
4. Rethink SEM / PPC Analysis by Avinash
5. Behavioral Targeting by Anil Batra

Case studies:
1. Charles Schwab
2. Comcast
3. Sony

Few more interesting things:
1. Microsoft Gatineau beta Preview (automated tagging feature is cool!)
2. Google Analytics new updates announcement, including Urchin updates

I missed few other interesting sessions because of conflict. Hoping to catch all of them on archives (waiting for the email!!)

Daniel, I will schedule some time with you, you should walk me through your presentation (User generated content)!

eMetrics Summit - Day 2

Today was started with Keynote from Jim Sterne. That was an amazing talk, specifically relating customer experience with a "WINDOW" story :)

I had a chance to spend few minutes with great minds like Avinash Kaushik, Anil Batra, Dennis, Adam (Unica)!

Afternoon, there was an excellent session from Avinash on "SEM / PPC Analysis". I wish I could record the session, never know when I will get a chance to listen to such a wonderful speaker :)

Meeting with Jim Sterne

Finally I met Jim Sterne (guru of web analytics!)

Despite of his busy schedules, I managed to grab his 15 minutes to give him a background on Web Analytics India and get some of his *valuable* inputs to gear the efforts.

Thank you Jim!