Finally, great sessions come to an end...Headed to San Mateo with loads of knowledge and memories!
Thoughtful sessions:
1. Think Different by Jim Sterne
2. Web Analytics 1.0 / 2.0 / 3.0 -- As Eric mentioned, Web Analytics is not easy! It's hard, but not an impossible task if you have RAMP :)
3. Web Analytics Ecosystem -- Good points by Aurellie Pols, OX2 . More or less, we are in same position in India now. (Hopefully I will present India case in next summit, if Jim allows me!!)
4. Rethink SEM / PPC Analysis by Avinash
5. Behavioral Targeting by Anil Batra
Case studies:
1. Charles Schwab
2. Comcast
3. Sony
Few more interesting things:
1. Microsoft Gatineau beta Preview (automated tagging feature is cool!)
2. Google Analytics new updates announcement, including Urchin updates
I missed few other interesting sessions because of conflict. Hoping to catch all of them on archives (waiting for the email!!)
Daniel, I will schedule some time with you, you should walk me through your presentation (User generated content)!
Thursday, October 18, 2007
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