Wednesday, October 24, 2007

Invisible errors that can't be detected by web analytics!

SciVisum tested customer experience journey on various UK e-biz websites and found that 300bn lost sales every year!

The most common problems include: session swap – where two users see each others' online sessions; page not delivered errors; jump back – the user is in error forced back several pages; page content incomplete; and shopping basket errors.

Here is the link for complete article

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